Important Characteristics That Clients Seek In A Groomer

Grooming is a large industry in the United States. Which pet doesn't enjoy a day of pampering and a wonderful shampoodle? According to the American Pet Products Association (APPA), people spent $5.76 billion on pet grooming and boarding in 2016, and that amount is anticipated to climb by the end of this year. Pet owners demand a high level of customer service to match a great cut when it comes to the grooming industry. Businesses that fail to provide an experience run the risk of losing clients and may not thrive in this market. If you're in the business of making pets seem pawsome, keep these suggestions in mind for your clients to follow.

 

Open Communication

Even if you make your pet salon a happy place, an animal may find a routine wash and cut, and blow dry to be frightening. Due to the stress of being introduced to a new setting and people, they are unfamiliar with, dogs may become terrified and snap at a groomer, putting their owners on the defensive. Because every canine and their human counterparts are unique, it can be challenging; for this reason, open communication is essential. Without it, you expose your salon to unfavorable Yelp reviews and the risk of losing customers. It's crucial that you and your team get an understanding of the potential causes of pet issue behavior during grooming as well as how to successfully communicate with your clients about it in order to prevent things from getting out of hand. Be careful to pay attention as well; clients can have queries and apprehensions about the grooming procedure, and it is your responsibility to allay those fears for both them and their dogs.

 

Unique treatments

No matter the industry, every client wants to have a personalized experience. Learn the names of your customers' pets so you can greet them when they enter your store. Make sure your salon page follows any social media accounts the owner of the animal has for their pet by asking if they have any. Open a line of communication with your customers! Inform them of exclusive offers, and give their beloved pets a present when they visit. This might be as simple as a baked popsicle, a chance ticket for a sale item or discount, or special consideration for scheduling requests. Tell your customers how much you value them and how much you love their dogs. You may continue to earn your client's trust by making an effort and performing these tiny deeds. In order to keep your business expanding, perhaps your content consumers will tell their friends about their positive experiences!

 

Advice & Instruction

People in general, including pet owners, don't like having their child's upbringing dictated to them. However, there is a way to warn your clients without patronizing or implying that they might be acting inappropriately. Clients will become more appreciative of the job done in your salon if provide them with helpful hints and advice. Use this opportunity to give helpful information, whether it's a new pet product that could make their pet's fur shinier and softer or suggestions to make a trip to the dog groomers in Katy less stressful!